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This signage and way-finding system establishes an identity for the Del Paso Design District in Sacramento, CA. It creates a unified sense of place by responding to the surrounding environment and presenting information in a way that helps facilitate a seamless visitor experience.
*2nd Place winner for the Visual Communications/Exhibition Award in the UC Davis Design-by-Design Annual Juried Student Design Competition, Spring 2013.
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The identity for the design district was based around a unified target design that represents the radiation of design from the center of Del Paso to the greater Sacramento area.
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The color scheme is made up of bright, bold colors that are intended to grab the attention of the design district visitors.
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A map showing the distribution of each sign type throughout the design district.
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A line-up of each sign type with proportional figures to display their size.
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A line-up of each sign type with proportional figures to display their size.
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The main identification sign is the first sign visitors will see as they enter into the design district.
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The orientation sign displays a map and directory of major dining, shopping, and entertainment spots in the district.
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The directional sign guides visitors to major destinations in the design district.
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The information sign marks a specific place, for example the name of a street.
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The regulatory sign shows a warning code or sign, such as that for parking or restrooms.
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This celebratory sign promotes the Ray Eames Art Exhibit on the side of building as a mural.
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These celebratory signs promote the Del Paso Design District on light pole banners lining the main street.
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This interpretive sign in the form of a bike rack represents the overall circle motif of the signage system.
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This interpretive sign is created by overlaying the current crosswalk design with the colorful circle motif of the signage system.